Strategic Repositioning of a Long Established Organisation - London

In partnership with HSBC Global Asset Management, the Centre for Charity Effectiveness is presenting Charity Talks 2008/2009 aimed at voluntary organisation staff, trustees and others interested in key management issues.

Lynne Berry, Chief Executive, WRVS and Paul Palmer, Professor of Voluntary Sector Management and Director of Courses, Cass CCE look at repositioning a charity's income base and image (brand) at the same time can be a tall order.  How do you change internal attitudes to accept and support marketing assumptions and new income generation methods and how do you make these stick externally?

Full details of this talk and the others in the series can be found in the attachment below.