Free training - Introduction to Media

This training on ‘Introduction to Media’ is aimed at charities and voluntary organisations in England, primarily at the Improving Reach Project target groups, i.e. Black and Minority Ethnic (BME), Faith, Isolated Rural and Migrant & Refugee. Organisations should be small to medium sized, with a turnover of not more thatn £2 million.

This training will be run in Bristol.

The training, provided by the Media Trust, aims to help organisations improve their media and communications needs. It is pitched at an introductory level giving participants the skills and self-confidence to gain positive coverage in the media and to produce better promotional materials.
 
The event will teach groups
 
• how to decide who is their audience
• how to target the relevant media
• what makes a news story
• how to write a press release
• when and how to approach a journalist
• how to build relationship with journalists
• how to prepare for a radio interview, and what to ask beforehand and understand your rights
• how to deal with difficult questions and hostile interviews.
 
The training programme has an in-built time for delegate participation and for opportunities to ask pertinent questions as well as to learn from one another.

The training will be run by Gaynor Vaughan-Jones, a skilled and experienced media professional of more than 20 years.

To book or for more information visit our website www.mediatrust.org/improving-reach email improvingreach@mediatrust.org or contact the Improving Reach team on 020 7874 7657/020 7874 7653.