Building Support among Affinity Groups - Direct Marketing - London

In partnership with HSBC Global Asset Management, the Centre for Charity Effectiveness is presenting Charity Talks 2008/2009 aimed at voluntary organisation staff, trustees and others interested in key management issues.

Mahmood Hassan, Founder and Chairman of Islamic Aid is an expert in direct marketing with a particular interest in Muslim consumer direct marketing. mahmood Hassan founded Islamic Aid with an investment of £6000, and has since recruited over 54,000 donors and raised over £12 million.  This is a story with lessons for any charity, but especially medium sized and smaller ones. 

Full details of this talk and the others in the series can be found in the attachment below.